Joannah is passionate about fashion, her online store, The Gallery Boutique which is based in Brisbane, stocks labels such as Cameo the Label, Finders Keepers, Bless’ed Are The Meek, Kuku, Casper & Pearl and many more. I had a chat to Joannah to find out what she loves about fashion and how she strives to deliver a special, personalised experience to her customers.
Why did you start The Gallery Boutique?
I started The Gallery Boutique because like most girls I love fashion. However I wanted to bring a new element to the business that filled the gap that myself and a lot of my friends experienced when buying clothes online. I wanted to provide a very special personalised level of service that covered every element of the business from hand selecting every piece based on extensive research on international advanced trends and many other factors to simply responding to enquiries and going above and beyond to accommodate the needs of every customer. Even to the point of including a hand written thank you card with each hand packed garment. This is a very personal business and I wanted to make sure everyone interacting with my business has a special experience.
Who is your favourite designer?
My favourite designer changes quite often! However, I have to say Alexander Wang is always right up there. His creative and slightly dishevelled designs never cease to amaze me!
What do you love about fashion?
I love fashion because it is everywhere, whether we consciously accept it or not. Every garment we put on tells an unspoken story as to who we are as people. It is worldwide and constantly evolving, and every singe person in the world somehow defines themselves through their choice of fashion.
How would you describe your personal style?
My own personal style similarly evolves with each season as new lines come in and I embrace them to gauge the reaction from family and friends as to how successful each piece may be. Before the business and when I’m away from my professional responsibilities I’ve always gravitated towards classic American design houses for a timeless and sometimes preppy look that’s always comfortable and practical.
Thanks to the lovely models Kiara Woodward and Aimee Moore. Makeup by HH Makeup.
Casper and Pearl started as a twinkle in a young Adelaide designer’s eye in 2011, since its handmade inception it has gained an international following and is stocked around the world. The lavender Dahlia Jumpsuit by Casper & Pearl features triangle cut outs and a tie up back, the colour and cut make it a perfect accessory to your spring wardrobe!
“Characterised by its directional, experimental and visionary designs, Cameo sets out to create an innovative way to dress. Heavy but touch-soft fabrics, direction prints and a polished finish encompass the Cameo signature aesthetic.” The Morning Song Romper by Cameo (navy) adheres to their aesthetic with its beautiful geometric embroidered front detail.
Heels by Kylie Ryan, who’s store in Coorparoo, Brisbane features the Kylie Ryan label manufactured in Italy, as well as many other labels imported exclusively to the store from Italy and Spain.