Sustainable Luxury Basics
It’s no secret that I am a friend and fan of Aicha Robertson of The Fashion Heist. We have collaborated on several shoots, so when she told me about her new clothing line, I was excited to see what this talented lady had in store. Of course this meant organising a photo shoot to give you a sneak peek of the new line! This was a fun and spontaneous shoot and I hope you love the results as much as I do.
Her label, The Great Beyond, created with partner, Nick Azar, focuses on beautifully soft basics created with sustainability in mind, using bamboo fabric. Even the colours are named to reflect the environmental focus: cloud, stone and night. Coming soon to an online store near you.
I’ve highlighted the awesome work Undress Brisbane do to challenge how we think about our clothing purchases and ask ourselves, ‘where do our clothes come from’? Their next project involves teaming up with the Valley Fiesta to host a ‘Swap Shoppe‘, where attendees can bring 1 – 5 pieces of quality clothing to swap for pre-loved or vintage garments from the closets of fellow fashionistas, reducing waste and breathing new life into unwanted items.
Last year I interviewed Claire Goldworthy who is the designer of Brisbane based, sustainable label, Harriette Hill. Her designs have been featured at Fashion Fridays and Undress Brisbane and uses a range of repurposed, antique, new and natural fabrics to minimise her environmental footprint.
Harriette Hill’s vintage, floral patterns on flowing dresses spoke to me of a hot, summer afternoon at the beach, with a light breeze blowing the soft fabric and the golden sun glistening on tanned skin.
Claire Goldsworthy’s fashion label, Harriette Hill is a creation that stems from her love of vintage fabrics. She doesn’t design seasonal collections, instead selecting fabric and letting the quality of the material speak to her which catalyses the creation of her beautiful handmade garments while minimizing waste. I spoke to her about her busy schedule, fashion career aspirations and love of op shopping!
Collaborating with local bloggers, models and creatives is one of the things I love about fashion photography. This was my first time working with the lovely Jemma Lily who has a stunning smile and no hesitation playing with bubbles and embracing the bohemian style of our shoot! She is a young lady with big dreams of being an actress and the ease with which she works with the camera, I have no doubt we will be seeing more of her on our screens soon.
We were lucky to have a perfect golden hour on this afternoon, where the sun is at just the right angle to softly backlight the models. We had a lot of fun playing in the gardens and marvelling at the beautiful spring flowers that were blooming everywhere.
Two of the faces of Undress Brisbane: Aicha Robertson and Jazmin Foster-Macready after stomping it out on the runway.
Predress could not have prepared you for the 2013 Undress Brisbane sustainable fashion runway. It was an eye opening evening, with 3 runway sessions to fill, Undress Brisbane brought out amazing designer after designer.
Runway 1 featured street wear, runway 2 showcased delicate intimates and comfortable sports wear and for the finale, runway 3 showcased gorgeous evening wear.
Get ready Brisbane because Predress was Undress Brisbane giving us but a small taste of the full sustainable runway show coming on Saturday, October 12!
Featuring the likes of the gorgeous ‘faces of Undress Brisbane’ (pictured above), Predress was attended by fashionable people who sipped delicious cocktails, saw sustainable fashion on the runway, browsed designer stalls and were treated to live music!
The faces of Undress Brisbane 2013
We can no longer ignore the environmental issues facing our planet. Undress Brisbane seeks to educate fashion conscious individuals about using consumer power to support designers who practice environmental sustainability as part of their business model. These designers weave sustainability into the many facets of the production cycle from construction to distribution, to reduce their environmental impact.
“We want to show people that sustainable clothing can be diverse and beautiful. Dressing sustainably is not a compromise on style” – Edda Hamar, Undress Brisbane event co-ordinator.